Quality, Affordable Education

For over seventy years, DCA’s educational courses have taught students the keys to selling fine jewelry and boosted their professional careers. Offered through a fully online, interactive learning platform, our courses are affordable, easy to navigate, and can be completed at your own convenience.

Save with DCA Membership

DCA serves as the primary sales education provider for over 350 member companies – from single store independent retailers to multi-store chains. The courses are designed to help associates increase personal sales and educate them on selling fine jewelry. Plus, they’re easy to use: student management, texts and testing are all available online.

With quality and affordable distance education, DCA can enhance your employees’ professional sales skills and profitability. Plus, DCA Members get special pricing on courses.

Jewelry Sales Courses

Gain expert knowledge of the 4Cs, diamond value and customer care to confidently guide jewelry purchases.
Explore colored gemstones and equip customers with the knowledge to make informed, confident choices.

Master the essentials of jewelry sales, from product knowledge to customer engagement.

Enhance your jewelry sales expertise with a strategic focus on customers, communication and merchandising.

DCA certifications are recognized by the jewelry industry as trusted marks of professional knowledge and skills.

DCA is an Affiliate of

Trusted by Over 80,000+ Students across the U.S.

Join our community of jewelry store employees and improve your sales performance