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Confident Jewelry Sales
Start with DCA Education.
For over seventy years, DCA’s educational courses have taught students the keys to selling fine jewelry and boosted their professional careers. Offered through a fully online, interactive learning platform, our courses are affordable, easy to navigate, and can be completed at your own convenience.
The DCA Roadmap
DCA Jewelry Sales Courses
Enhance your jewelry sales expertise with a strategic focus on customers, communication and merchandising.
Gain expert knowledge of the 4Cs, diamond value and customer care to confidently guide jewelry purchases.
Explore colored gemstones and equip customers with the knowledge to make informed, confident choices.
Master the essentials of jewelry sales, from product knowledge to customer engagement.
Joe Corey
“For over 20 years, our company has utilized Diamond Council of America’s training programs to give our employees the ability to speak as authorities in the jewelry business. Their training programs are easy to follow and offer our staff the flexibility to learn at their own pace. DCA has been instrumental in helping us grow our business over the years."
Rebecca Pierce-Fletcher
"DCA graduates exhibit a greater confidence when speaking with their customers — their customers are drawn to this knowledge and have greater confidence in the sales associate."
Ryelee Robinson
"Taking DCA courses has been crucial in my journey as a sales associate. I’m more knowledgeable of our inventory and confident in the ability to recognize stones, manufacturing styles, time periods, and more—everything I need to know help our customers make an informed decision."
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