Save with DCA Membership
DCA serves as the primary sales education provider for over 350 member companies – from single store independent retailers to multi-store chains. The courses are designed to help associates increase personal sales and educate them on selling fine jewelry. Plus, they’re easy to use: student management, texts and testing are all available online.
With quality and affordable distance education, DCA can enhance your employees’ professional sales skills and profitability. Plus, DCA Members get special pricing on courses.
Jewelry Sales Courses
Master the essentials of jewelry sales, from product knowledge to customer engagement.
Enhance your jewelry sales expertise with a strategic focus on customers, communication and merchandising.
DCA certifications are recognized by the jewelry industry as trusted marks of professional knowledge and skills.
DCA is an Affiliate of
Trusted by Over 80,000+ Students across the U.S.
Join our community of jewelry store employees and improve your sales performance
DCA graduates exhibit a greater confidence when speaking with their customers — their customers are drawn to this knowledge and have greater confidence in the sales associate.
Rebecca Pierce-Fletcher
District Sales Manager, Fred Meyer Jewelers
For over 20 years, our company has utilized Diamond Council of America’s training programs to give our employees the ability to speak as authorities in the jewelry business. Their training programs are easy to follow and offer our staff the flexibility to learn at their own pace. DCA has been instrumental in helping us grow our business over the years.
Joe Corey
Vice President of Store Operations, Day’s Jewelers
