DCA Courses
Jewelry and Sales Education
If you work with fine jewelry as a retail sales professional, you know that you need to help your customers make selections and purchase decisions with both their heads and their hearts – explaining objective factors such as the 4Cs, while also conveying what these mean in personal terms like beauty, emotion, quality, symbolism, and value.
For more than seventy years, DCA’s educational courses have taught students how to achieve this complex and critical combination, enabling them to reach higher levels in their careers. Now available on a fully online, interactive learning platform, DCA courses are designed to be affordable and completed at your own convenience – making professional growth more accessible than ever.
Today, the certifications earned by successful completion of DCA courses are recognized in the jewelry industry as hallmarks of professional knowledge and skills.
Explore DCA courses on the following topics to advance your jewelry sales skills:
The Diamond Course
The Diamond Course equips jewelry professionals with essential knowledge to assist customers in purchasing diamond jewelry. Participants will learn to explain the 4Cs, highlight diamond value, and describe style and quality. The course covers metals, treated and lab-grown diamonds, and FTC compliance. It also prepares sales associates to enhance customer experiences, provide jewelry care guidance, support repairs and appraisals, and uphold store security.
The Colored Gemstones
Beginning Jewelry Sales
Advanced Jewelry Sales
The Diamond Course
The Diamond Course brings learning to life for the front-line sales associate. This e-learning course is designed to help the student apply newly learned information quickly and efficiently. As bits of knowledge are presented, the course describes how to use them in sales and everyday store operations. Through practice modules and exercises, the student develops skills along with knowledge.
The Diamond Course presents a complete discussion of the subject of diamonds in 22 lessons divided into three general sections:
Section 1 provides the essential information associates need to be professional and accurate in a sales presentation: the 4 C’s – carat weight, color, clarity, and cut, and the details surrounding diamond jewelry materials, styles and manufacturing.
Section 2 provides important background and industry information, covering topics including diamond formation, physical and optical properties, sources, current mining industry standards and processes, diamond cutting, the diamond market, and industry contributions to people, communities and ecosystems worldwide. This section also addresses the critical topics of lab-grown diamonds and diamond treatments and simulants.
Section 3 presents the knowledge and skills required for success in jewelry retailing today – including how to clean diamond jewelry, how to display diamond jewelry, how to present diamonds to consumers, selling tools, the selling process, customer service and professionalism.
The Diamond Course is presented in an easy-to-read e-learning format, and includes numerous photographs, charts, videos and interactive elements. The course is delivered online and may be taken at the student’s own pace; 6-10 months is the anticipated completion time, although students may easily finish sooner.
The Colored Gemstones
The DCA Colored Gemstone Course brings learning to life for the front-line sales associate. This online education course is designed so that the student learns and applies new information from the onset. As bits of knowledge are presented, the course describes how to use them in sales and everyday store operations. Through practice modules and exercises, the student develops skills along with knowledge.
The DCA Colored Gemstone Course is augmented with numerous photographs, charts and other graphics. The course is delivered online and may be taken at the student’s own pace; 6-12 months is the anticipated completion time, although students may easily finish it in less time.
Beginning Jewelry Sales
At the same time, jewelry sales is a demanding occupation. You deal with a large number of products, and there’s a lot to know about each of them. Customers are complicated and can sometimes be challenging – especially when they’re spending large sums on important purchases they don’t know much about. It also takes a multitude of details and duties to keep a jewelry store running smoothly.
This course is designed to provide fast and effective basic training for retail jewelry sales associates. Whether you’re just beginning or you have previous experience, this course will help you quickly increase your knowledge and professionalism as a jewelry salesperson.
Advanced jewelry Sales