If you work with fine jewelry as a retail sales professional, you know that you need to help your customers make selections and purchase decisions with both their heads and their hearts – explaining objective factors such as the 4Cs, but also conveying exactly what these mean in personal terms like beauty, emotion, quality, symbolism, and value. For more than sixty years, the DCA’s educational courses have taught students how to achieve this complex and critical combination, thus enabling them to reach higher levels in their careers.
|Beginning Jewelry Sales||$125||$200|
|Advanced Jewelry Sales||$125||$200|
|The Diamond Course||$125||$200|
|The Colored Gemstone Course||$125||$200|
Today, the certifications earned by successful completion of DCA courses are recognized in the jewelry industry as hallmarks of professional knowledge and skills.
Explore DCA courses on the following topics to advance your jewelry sales skills:
The Diamond Course brings learning to life for the front-line sales associate. This e-learning course is designed to help the student apply newly learned information quickly and efficiently. As bits of knowledge are presented, the course describes how to use them in sales and everyday store operations. Through practice modules and exercises, the student develops skills along with knowledge.
The Diamond Course presents a complete discussion of the subject of diamonds in 22 lessons divided into three general sections:
Section 1 provides the essential information associates need to be professional and accurate in a sales presentation: the 4 C's - carat weight, color, clarity, and cut, and the details surrounding diamond jewelry materials, styles and manufacturing.
Section 2 provides important background and industry information, covering topics including diamond formation, physical and optical properties, sources, current mining industry standards and processes, diamond cutting, the diamond market, and industry contributions to people, communities and ecosystems worldwide. This section also addresses the critical topics of lab-grown diamonds and diamond treatments and simulants.
Section 3 presents the knowledge and skills required for success in jewelry retailing today - including how to clean diamond jewelry, how to display diamond jewelry, how to present diamonds to consumers, selling tools, the selling process, customer service and professionalism.
The Diamond Course is presented in an easy-to-read e-learning format, and includes numerous photographs, charts, videos and interactive elements. The course is delivered online and may be taken at the student's own pace; 6-10 months is the anticipated completion time, although students may easily finish sooner.
The DCA Colored Gemstone Course brings learning to life for the front-line sales associate. This online education course is designed so that the student learns and applies new information from the onset. As bits of knowledge are presented, the course describes how to use them in sales and everyday store operations. Through practice modules and exercises, the student develops skills along with knowledge.
The DCA Colored Gemstone Course is augmented with numerous photographs, charts and other graphics. The course is delivered online and may be taken at the student's own pace; 6-12 months is the anticipated completion time, although students may easily finish it in less time.
DCA developed this course to help you get off to a good start as a fine jewelry sales professional. Retail sales is one of the biggest fields of employment in the US, and fine jewelry is one of the most interesting and rewarding of all the many areas in retailing. When you sell jewelry, you offer merchandise of great beauty, value, and meaning. You help your customers celebrate some of life’s best feelings and happiest occasions. You’re part of a talented and motivated team working in an attractive, supportive, and stimulating environment. And you have many opportunities for growth in both personal and professional directions.
At the same time, jewelry sales is a demanding occupation. You deal with a large number of products, and there’s a lot to know about each of them. Customers are complicated and can sometimes be challenging – especially when they’re spending large sums on important purchases they don’t know much about. It also takes a multitude of details and duties to keep a jewelry store running smoothly.
This course is designed to provide fast and effective basic training for retail jewelry sales associates. Whether you’re just beginning or you have previous experience, this course will help you quickly increase your knowledge and professionalism as a jewelry salesperson.
DCA’s Advanced Jewelry Sales Course is the perfect complement to our Diamond and Colored Gemstone courses. It provides students with a triangulated and in-depth analysis of the selling process, approaching the sale from the three key standpoints of customers, communications, and merchandise.
First, the coursework offers a detailed look into the generational differences sales associates now face in working with customers. Thus, it explains how to communicate with a “Millennial” or “Gen Xer” as opposed to a “Baby Boomer.” The course also explores the merchandising aspect of sales, explaining how different jewelry products fit the wants, needs, and desires of customers, and how best to communicate all-important product knowledge.
Finally, the course emphasizes the role of sales associates and their responsibility to effectively serve and care for customers. By combining these approaches, the Advanced Jewelry Sales Course will provide the DCA student with a calculated and specific path to understanding and effectively participating in the selling process, as it has come to exist in today’s challenging and changing marketplace.
Taken from our more extensive Advanced Jewelry Sales Course, this Bridal Sales Training Program is stored on a small credit card sized flash drive – convenient and easy to use.
This digital workbook teaches selling techniques, effective communication methods and relationship building that will improve your bridal jewelry sales and pay back your investment in no time!
Each Thumb Drive contains both a Trainers Guidebook and an Associate’s “Hands On” Workbook. In-Store Trainers may teach the program in an extended session or in weekly sessions as they work through the entire program.Buy Now